Ad creative · 3 min read
How to build a creative testing process for your ecommerce ads
A practical, step-by-step creative testing process for ecommerce brands: what to test first, how to structure tests, and how to turn results into better ads.
Blog
Field notes.
Practical guides on ad creative, creative testing, media buying, and branding, written for founders and lean marketing teams.
Media buying · 2 min read
Why ad creative and media buying work better under one team
Splitting ad creative and media buying across agencies slows learning and blurs accountability. Here’s why one team gets better results, and what to look for.
Branding · 2 min read
How to brief an ad creative agency (and get better ads back)
A good creative brief saves rounds of revisions. Use this checklist to brief an ad creative agency on your product, customer, offer, and goals.
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